The name is associated with countless animated films, theme parks and resorts--including the Walt Disney World resort in Orlando, Florida. Although this resort is world famous and has been extremely successful, it is still subject to market forces.
These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Highly successful at Go To Market strategies for its products. Strong Free Cash Flow — The Walt Disney Company has strong free cash flows that provide resources in the hand of the company to expand into new projects.
Highly skilled workforce through successful training and learning programs. The Walt Disney Company is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more.
Strong distribution network — Over the years The Walt Disney Company has built a reliable distribution network that can reach majority of its potential market. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.
The Walt Disney Company, founded in in Burbank, California, is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. Walt Disney Parks and Resorts SWOT Analysis Profile. Additional Information. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Walt Disney is the world largest media and entertainment company. It has been the famous brand in the entertainment industry. Strengths • It is the largest.
Good Returns on Capital Expenditure — The Walt Disney Company is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams.
Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Article continues after advertisement High attrition rate in work force — compare to other organizations in the industry The Walt Disney Company has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.
Financial planning is not done properly and efficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present.
The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.
Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. One of the reason why the days inventory is high compare to its competitors is that The Walt Disney Company is not very good at demand forecasting thus end up keeping higher inventory both in-house and in channel.
The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. The Walt Disney Company has to build internal feedback mechanism directly from sales team on ground to counter these challenges.
Not highly successful at integrating firms with different work culture. As mentioned earlier even though The Walt Disney Company is successful at integrating small companies it has its share of failure to merge firms that have different work culture.
There are gaps in the product range sold by the company. This lack of choice can give a new competitor a foothold in the market. Opportunities for The Walt Disney Company — External Strategic Factors Article continues after advertisement Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for The Walt Disney Company to capture new customers and increase its market share.
A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines. The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as The Walt Disney Company to increase its profitability.
New trends in the consumer behavior can open up new market for the The Walt Disney Company. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too.
New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform. This investment has opened new sales channel for The Walt Disney Company.
In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided The Walt Disney Company an opportunity to enter a new emerging market.
Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales. New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future.
As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world. The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets.
Rising raw material can pose a threat to the The Walt Disney Company profitability. Certain capabilities or factors of an organization can be both a strength and weakness at the same time.
This is one of the major limitations of SWOT analysis. For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.
SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself. The matrix is only a starting point for a discussion on how proposed strategies could be implemented.
It provided an evaluation window but not an implementation plan based on strategic competitiveness of The Walt Disney Company SWOT is a static assessment - analysis of status quo with few prospective changes.
As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix. SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies.
There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies.The Walt Disney Company (Walt Disney or 'the company') is a media and entertainment company based in the US with operations spanning North America, Europe, Asia Pacific and Latin America.
The company operates through its five business segments: media networks, parks and resorts. The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S.
It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. The Walt Disney Company SWOT Analysis / Matrix Business Essays, Term Papers & Research Papers SWOT analysis is a strategic planning tool that can be used by The Walt Disney Company managers to do a situational analysis of the company.
The Walt Disney Company has branded itself very successfully in the past. It is known as one of the best entertainment companies and its parks are known as one of the most entertaining places in the world.
Walt Disney SWOT Analysis / Matrix Essays, Term Papers & Research Papers SWOT analysis is a vital strategic planning tool that can be used by Walt Disney managers to do a situational analysis of the firm.
The Walt Disney Company, founded in in Burbank, California, is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive.