Competitive analysis of nike versus adidas

The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into the twenty first century, it seems as though everyone is on the Internet and more companies are establishing an online presence to maintain their competitive edge.

Competitive analysis of nike versus adidas

By Jeremiah Strider Updated October 10, — 1: UA are three of the largest retailers in the competitive athletic apparel industry. It also yields a dividend of around 1. Adidas has a more established market in European countries. The Adidas Group also owns two other widely recognized names in athletics: It plans to create this growth through investments intended to increase its speed of new products to market, which will allow the company to adapt more quickly.

The Business Of Sportswear: NIKE Vs. ADIDAS

It also intends to invest strategically in marketing in growing urban cities across the globe, as the company recognizes the movement of population, particularly younger and more athletic segments of the population, to urban areas.

Overview of Nike Nike is the largest company of the three and perhaps the one with the most brand recognition. Nike is dominant across the globe; in particular, it maintains the largest market share in the athletic apparel industry in North America.

The company has made significant efforts in recent years to repair public perception issues surrounding its labor practices in emerging markets.

Its Competitive analysis of nike versus adidas in the part of its business operations has been widely praised. Nike markets most of its products using the Nike name, but it also owns smaller niche brands, such as Jordan and Converse. It intends to accomplish this by significantly increasing its direct sales and e-commerce revenues in developed markets.

The company also sees significant growth opportunities in China and in its women-focused product lines. Overview of Under Armour Under Armour is by far the youngest of the three stocks, having gone public in While the company's growth during the past 10 years has been remarkable, it is still also the smallest of the three companies by any measure.

As a younger growth-phase company, the stock does not currently pay a dividend. Under Armour's revenue and net income growth since its initial public offering IPO has been exponential, rewarding early investors with significant share price growth.

Starting out with a niche in the American football market, famously selling moisture-wicking base layers, the company has consistently found ways to innovate products that penetrate mature markets. It tends to appeal to younger market segments, and it often prices its products at a premium for its perceived quality of innovative materials and designs.

Compared to Nike's size, Under Armour appears to have substantial room to grow. Under Armour projects substantial growth in footwear sales and additional income streams from more sales directly to consumers. The expectations are set high, but recent history would say not to bet against Under Armour's success.

Competitive Dynamics Nike is the giant in the industry and perhaps has the most to lose. Its shares reached all-time highs inand its growth projections continue to be aggressive. Competitors like Under Armour will continue to innovate to attempt to steal market share away, and the younger generation of buyers may show signs of favoring smaller brands and more transparently sourced goods that they can obtain easily through online shopping.

Overview of Nike

Adidas is entrenched in market segments domestically and abroad where it has significant brand loyalty relative to its competition. Under Armour will no doubt be on the attack in years to come.

It has paid top dollar for a lineup of world-class athletes across all major sports, which should continue to feed its perception of having some of the highest-performance, most-current and innovative apparel products.

Under Armour has also acquired several fitness app companies, as it seeks to integrate mobile technologies to bolster its brand. Who to Buy and Hold in Despite the company's stability, size and growth, investors should steer clear of investing in Nike for Nike is a mature company, and its stock is hitting all-time highs.

Competitive analysis of nike versus adidas

Those stock prices would seem to reflect its aggressive growth goals. If any of those goals waver, a stock price correction is sure to follow.

> Battle of the Brands: Nike vs. adidas. Battle of the Brands: Nike vs. adidas. June 9, Posted on June 9, in Insights, News, Press Releases. Repucom's Max Barnett on Nike, Adidas and the battle of the brands in European footba. Nike Versus Adidas Case Study and Competitive Analysis - Download as Text File .txt), PDF File .pdf) or read online.5/5(1). Search product news, reviews, and informationDiscover More Results · Easy to Use · Find Quick Results · Find Related Results Now.

While Adidas is also a mature apparel company, the pricing for appears attractive. Adidas is unlikely to experience exponential share price growth, but at its current priceit appears to be a sound investment for Under Armour is a pure growth play for and beyond.

However, the company appears to be investing in key areas that will bolster the brand in years to come. Trading Center Want to learn how to invest? Get a free 10 week email series that will teach you how to start investing.Nike and Adidas faced an intense competition.

Competitive analysis of nike versus adidas

For example, during the World Cup “Write the future” campaign was launched by Nike, which was a 3-minutes advertisement in which celebrities were featured, and received overwhelming response from customers on YouTube.

Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in to its commercial adoption in the s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime.

Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger.

The topics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and the comparison between both their strategies as well their future.

A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A.

Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student. Search product news, reviews, and informationDiscover More Results · Easy to Use · Find Quick Results · Find Related Results Now.

Marketing Analysis; The Business Of Sportswear: NIKE Vs. ADIDAS; October 06, The Business Of Sportswear: NIKE Vs. ADIDAS. Author of the Analysis. from April to July , mostly because of the NBA Playoffs, many NBA stars signed by Nike were in focus, during the competition season.

However, not only Nike supported the game, Adidas.

Nike Vs. Adidas Vs. Under Armour - An Update | Seeking Alpha